“Once upon a time in the world of pet parenthood, we discovered the secret for dogs to live their best lives.“

We’ve been in the pet industry for over a decade, getting down and dirty with pets, their vets, and pet parents alike. Yep, over a thousand adorable dogs have crossed our paths and taught us a thing or two about healthy dog food and their grooming needs.

For dogs, a healthy coat and a happy gut are like the magic ingredients to a long and vibrant life. So we thought, why not give our beloved companions the VIP treatment they deserve right at home? Our pets deserve nothing but the best, and we're on a mission to make that happen.